Royal RepubliQ
Every frame of this film is generated with AI.
Royal RepubliQ makes bags, shoes and leather goods. We built the brand a world in Paris and shot its campaign there without a camera: a ride across the city in the morning, a night at the pool table, a drive after dark and the morning after.
- Client
- Royal RepubliQ
- The film
- 95 seconds
- The campaign
- A 60, three 30s and three 15s, in 16:9 and 9:16
- The world
- 7 characters, 16 locations, the brand's own pieces
The cast.
Cast like a real shoot. Every character went through screen tests, and the lead was recast after the first round. The one who stayed got a sheet that locks his face and his wardrobe, morning to night, so he is the same man in every shot.
The locations.
Every place was built empty first, as a plate: his flat, the office with the pool room, the boulevard, the café terrace, the dining room. A plate is a standing set. Every shot in that room is made against it, so the light and the furniture never drift between takes.
The props and the product.
The car, the motorbike and the helmet were designed once, then kept for every scene they appear in. The brand's pieces came to us as product photographs, and each one was matched to its photograph, shot by shot.
The camera.
Shots that live or die on a camera move were blocked in 3D first. The previs sets the lens, the move and where everyone stands. The generation follows it.
The campaign.
One film, cut for every placement: a 60, three 30s and three 15s, and the same set again in vertical. They play here without sound. The full film, with sound, is at the top of the page.
