Ahmad Rustom.
Twenty-five years. Two sectors. One standard.
On the craft.
Ahmad Rustom has built campaigns for the brands Saudi Arabia lives with: ALJ Toyota, Knorr, Clorox, PepsiCo, Tropicana, Panda, Red Sea Mall. And for the institutions it lives by: Saudi National Bank, Saudia, GACA.
He led the winning bid for the new King Abdulaziz International Airport and directed its launch campaign. Saudia was his account for more than a decade: the everyday work of routes, launches, and promotions, and the defining moments of Ramadan, National Day, and the airline's entry into SkyTeam.
He carried the same standard into government: the Ministry of Municipalities and Housing, the Culinary Arts Commission under the Ministry of Culture.
Today he is a filmmaker and founding partner of KYA Studio, a creative studio that builds the worlds brands live in: its AI artist, creative director and director. He runs the pipeline every film is made on, and the artists who work in it.
He still checks every frame.
